Is Hasselblad in financial trouble?

By PR admin | Published: May 11, 2014

Rumors are floating around that Ventizz will pull the plug on Hasselblad very soon (Hasselblad was acquired by Ventizz Capital back in 2011). If this is true, it probably means that Hasselblad will be up for sale again.

I cannot confirm those rumors at that point, but I am not surprised after Hasselblad announced a series of new products (Lunar, Stellar and the upcoming Solar) that became the biggest joke in the photo industry. This is probably why company's CEO got replaced few months ago. The Italian design center that opened last year is now supposedly closed. In 2012 Hasselblad also announced the end of life for their V camera line and increased the price of their lenses. Their latest product is a $27,500 H5D-50c medium format camera equipped with a 50 MP CMOS sensor.

I guess we will have to wait and see how this one plays out.

消息来源：Photo Rumors
连接：http://photorumors.com/2014/05/11/is-hasselblad-in-financial-trouble/

2011 what was in the Photo Show!

不论那一个牌子的中幅机, 都是面对专业摄影师. 但是专业摄影师又不是器材党大富豪. 在美国耒说, 专业摄影师接到生意柯打后才去租器材使用. ......
哈苏一向是高价产品. 到数码时代, 售价过万美元.... 这数字並非能人人出得手. 前幾年, 纽约摄影器材展覧会上, 哈苏一年比一年缩水. 最后前年己经诮失了(No Show)!
今年年头, 哈苏代理在每个星期都有电子郵件给我, 说如何如何半价旧换新镜等广告. 世界上任何产品在美国设有消路, 唯一可到中国. 如果在中国也无消售成绩的话. 那么就象"马航-７４0"一样在地球消失了!
现在数码摄影全靠后期PS. 要多大, 要多靓都得. 德国佬的脑代不灵光了. 他们要向日本仔学習了.

华而不实的东西当然该玩完，哈苏已经死在※※里了